Live video is produced in the moment, in front of a live audience in real time. You press record and people around the world can see you and watch you on camera right then and there. Pre-recorded video posted as Live is filmed privately in advance of the public seeing it. You have the ability to re-shoot portions of your video to fix mistakes. Take your time and get things just how you want them. There's no eyeballs on you while you're filming which helps to eliminate stage-fright and nervousness because it's just you and your camera. After filming pre-recorded video you have the ability to further refine your message and the look of your final video with editing. You can do the same with Live video by downloading the recording and editing it later. But the appearance of live-streamed video doesn't look nearly as good because of issues with compression and lower resolution. Also, in my experience, editing Live video is a much bigger chore than editing pre-recorded video. The finished result of a pre-recorded, well-edited video produces a high quality, professional looking piece of content that you can repurpose online across many different platforms.

The algorithm pushes out both types of content; Live and Pre-Recorded video. However, experimentation has shown that there may be times when the algorithm might tend to slightly favor traditional Live video over Pre-Recorded, but not by much. It's definitely not enough of a difference to force yourself into doing Live video when you really aren't comfortable with it, (which will likely keep you from producing videos regularly). Right now, the MOST important thing is that you just start making videos. Don't worry about which method might be more beneficial to the algorithm because that is an ever-changing moving target anyway.

This challenge was designed with beginner to intermediate video creators in mind. So whether you have yet to record your very first video, or you are already familiar with creating videos, (but maybe not as consistent with it as you'd like to be), you are sure to pick up lots of great tips, tricks and hacks that you can put to good use.

Although I'm much more comfortable on camera now than I used to be, I still favor pre-recorded video over Live for my regular content on social media. However, when it comes to a group challenge I know that real-time Live interaction is crucial to the experience. So the majority of this Challenge will definitely be Live content. Although, there may be times during the event when a pre-recorded video clip would offer a better viewer experience. In those cases I would prepare pre-recorded content in advance and advise you of that during the Challenge.

While this challenge will give you a solid foundation so you can get started making videos, it is just the first step in using your content to market your business online. So, there will be a paid opportunity presented for you to continue working with me after the challenge. Don't worry though, there is no obligation to join my paid program to be able to participate in the challenge. One of the main reasons I am offering this challegne for free is because I know just how important video is to the success of your business. I want to empower as many entrepreneurs as I can with the confidence and skills you need to create professional quality videos that get results! But to answer your question honestly, yes, there will be a presentation of an optional offer made at the end of the challenge if you would like to take your newly acquired skills to the next level.